You are missing out on the best referral nexus.
Your patient spends about 6.5 hours a day with co-workers. Under an hour with friends.
For working women, your marketing mostly shows up in evening social scrolls.
Around the coffee machine, in the office kitchen, at the desk next door — that's where "your skin looks amazing" turns into "who do you go to?" That is the exact moment a referral is born, and almost no practice markets there, because you can't buy a billboard in an office.
Knowing how to get executives to respond at the office is a B2B problem.
It's the problem we've spent our careers solving.
We have opened doors at Disney, Verizon Media, Whole Foods, Kroger, Williams Sonoma and TJ Maxx. We can do it at the firm four blocks from your practice.
We build lists of your clients' co-workers and target other businesses within a convenient distance to your practice. Your patient files already tell us where the warmest audiences work. We turn that signal into named, reachable people — with verified contact details, filtered to the demographics you actually serve.
"Fifteen minutes from your desk" is an opening line residential advertising can never use.
One floor. Four decades of your service menu.
A workplace isn't one demographic — it's all of them at once. The 24-year-old analyst and the 58-year-old VP walk past your patient every day, and each one maps to a different line on your menu.
$5,000 for a guaranteed 60-day pilot, then $3,000 a month plus $100 when someone shows up.
A sales function, not a headcount. One location can't justify a full-time SDR, a list builder, an email marketer and a LinkedIn operator. You can afford a share of all four.
If we were paid per booking, we'd book anyone. Paid on shown means we qualify before we book, we confirm relentlessly, and we chase the no-shows — because we don't get paid until someone is in your chair. Your incentive and ours point the same direction.
Apply your own numbers — your consult-to-treatment rate, your average first-visit ticket, your 12-month patient value. We'll build that model with your figures in discovery, not ours.
The only real alternative is hiring for this. Here's what that costs.
Workplace outbound is a build. The first two months are list construction, employer mapping and the first outreach cycles. So the pilot guarantees the steady-state monthly number across the ramp instead of pretending the ramp isn’t there: 15 meetings that show up inside 60 days. Miss it and we keep working up to 30 more days at no additional retainer. Read the conditions, published before you book → Then $3,000 a month, month to month — there's no term to sign out of.
Book a 20-minute call →The CRM, the reporting, the phones and the email infrastructure are ours. You send an export of client employers — or just names, we can do the rest — and we work with the systems you already have.
Six steps from your patient file to a booked consult.
Field Guide No. 02: The Employer Effect
18 pages on why the workplace is the biggest word-of-mouth room your patient is ever in — and what it takes to reach it.
Download the field guide →Employer Cluster Analysis
Send us your patient file. We come back with a ranked map of where your patients work, by count and by lifetime value, plus the whitespace within a convenient drive of your door. Yours to keep whether or not you ever run the outreach.
Ask about the analysis →Same team, three other places your patients are waiting.
Workplace clusters are where we start. These run alongside it, or on their own.
When one employer is already sending you five or six patients, that's a conversation with HR — a formal perk program, an on-site talk, a booked room of prospects instead of one at a time.
You are already paying for discovery on TikTok, Instagram and Facebook. We work the leads that spend produces — fast, by phone and email — so the awareness you bought turns into a shown consult.
The cheapest audience you own is the one that already paid you once. We work your dormant records — including the outcome survey that earns the follow-up — and bring lapsed patients back in.
Built in B2B
Not a call center. Not juniors reading scripts.
Nobody in aesthetic marketing has done this before. We've done it for twenty years, in a different industry.
While the industry automates its outreach, we staff ours with career closers — people who have spent decades on the phone with executives and high earners, the same people who buy these services. That experience is the product.
